Educating others has been a long held passion of mine; I have been involved in a variety of training roles since the mid 1980’s. I have taught Management, ICT, photography and art. I set up my training company in 2000 after completing my BSc in Management and ICT. Part of my role has been to provide coaching, mentoring and training support to L&D purchaser and provider members of TrainerBase which I set up in 2002.

Between 2006 and 2008 I led a team of L&D and business experts in developing The Standard for Learning and Development Practitioners; a comprehensive and rigorous competence framework for trainers which evidences the application of knowledge. The accreditation was launched in 2008. Based on The Standard I went on to co create a BTEC qualification in Learning and Development Practice Management. Between 2008 and 2010 I was CEO of a learning and development trade body.

I am a past member of the CMI and ex Chair of the local branch in West Wales.


Specific areas of expertise include:

  • Workshop and programme design; content and layout
  • Business Information Systems (the use of ICT within organisations)
  • Coaching individuals within both personal and corporate environments
  • Standards in Learning and Development practice
  • Strategy development (the use of business models as leadership tools)


Previous assignments include:

  • Early development and delivery of the ILM endorsed Certificate in Manager Development
  • Internal verifier for ILM endorsed awards in Team Leader and First Line Manager qualifications
  • Creator of the Standard for Learning and Development Practitioners
  • Lead developer of the Certified Learning and Development Practitioner accreditation
  • Lead developer of the BTEC Professional Certificated in Learning and Development Practice Management qualification
  • Co creator, coach and facilitator of an activity based personal development programme
  • Wide-ranging article writing on learning and development practice and procurement
  • Founder of TrainerBase and responsible for the whole design, management and administration
  • Development and delivery of Microsoft, Sage and other products based training
  • Investors in People Advisor


Art in Strategic thinking